Anyone who interprets breeding in a traditional manner thinks of the selection of one sire for one cow. Of course, this approach is not outdated. But it is competing with a breeding strategy that does not revolve around single cow but keeps the whole herd in mind. And with that the tools change which farms use to improve their genetics and profitability. At the same time, such breeding strategies are based primarily on the professional use of IVF programs. Tom Mercuro, breeder and veterinarian in the USA, is intimately involved with the process as an employee of Trans Ova Genetics. His perspective and views of the future are more than fascinating.