Several months ago, when the Swiss herdbook held its SwissCow Convention at the farm of Alex Gobeli, it was a sign. The event, at which the best breeders in the country are recognized, is a real family affair. And Alex Gobeli, who is a successful building contractor and does not necessarily need to earn his living from his cows, is a part of this large, enthusiastic breeding family. And by now, he is much more. The passion and excitement of Alex and his whole family for pretty cows shows itself in names like Pagewire Delicieuse, Goldywn Ronja, Incas Flavia, or Doorman Jolie. They are names known around the world: Perfect representatives of a herd that by now is known by almost everyone worldwide.