Steve Jobs, co-founder of Apple, once said, “the only way to do great work is to love what you do.” The dairy industry is filled with people who passionately love what they do, whether they were born into it or not. It’s what makes this business great! While he may not be farming fulltime in the traditional sense, Edward Peck has managed to turn his passion for agriculture and specifically the love of the Red-Holstein cow, into a business that is not only profitable but a global genetic leader.